The Continental Oil Company dates to 1875 and built its strength across the Rocky Mountain West, a region it served long before the interstates. It marketed under the "Conoco" name and cultivated a reputation for looking after travelers crossing big, empty country.
Conoco’s advertising leaned into that touring theme with real charm — the famous "Hooded Highwayman" (a cloaked figure) and its "Touraide" travel service helped drivers plan trips through the mountains. Its early minuteman soldier logo gave the brand a patriotic, all-American flavor.
By mid-century Conoco had adopted the clean red triangle that most people picture today, a crisp mark that reads well on a sign and dates the piece firmly to the later era of the classic brand.
Conoco’s early minuteman soldier gave way to the bold red triangle of the mid-century. Collectors chase both — the storytelling graphics of the touring era and the clean geometry of the triangle logo.
Early Conoco signage featuring the minuteman soldier is historically rich and graphic.
The clean red triangle logo in porcelain marks the later, most recognizable era.
Conoco’s "Touraide" trip-planning materials are a distinctive paper collectible.
The company is founded and grows across the mountain West.
The minuteman logo and touring-service advertising define the brand’s character.
The clean red triangle becomes the enduring mark.
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